Application Instructions Traditional & Formol Free

Thoroughly wash hair with StraightOut Clarifying shampoo. Twice for normal or chemically treated hair and three times for virgin or grey hair. Lather and rinse thoroughly after final shampoo. Do not rub scalp.

Dry hair 90% with a blow dryer.

Use Gloves. Shake the bottle of StraightOut Keratin Treatment and place a sufficient amount in a non metallic bowl. Divide the hair into four sections. Start from the nape and apply the product in sections no more than 10mm thick. Apply StraightOut Keratin Treatment with a tint brush, ensuring you do not touch scalp or skin. Do not over saturate the hair with solution. Comb hair away from face and ensure the solution is distributed evenly. Place a processing cap on and process for 20-25 minutes. Do not rinse.

Remove the processing cap. Finger dry the hair in a downward motion, with the blow dryer on medium heat setting. When 50% dry, use Magic Vent Brush, working from roots to ends, to dry 100%, before flat ironing.

This is the most important phase to seal the treatment in. Start at the nape of the neck and divide the hair into four sections using non metallic sectioning clips to hold the hair in place. With the flat irons at the suggested temperature, pass over the hair, roots to ends, using 10mm sections. Pass the flat iron over each section 7-10 times. If the ends of the hair are severely damaged or split, cautiously go over the ends fewer times with the flat iron to prevent further damage. For virgin, coarse or resistant hair, pass over each section up to 10 times. Use your flat iron to style hair and add volume.

Suggested temperatures:

  • Damaged, bleach blonde, grey or fine hair: 400°F - 410°F (205°C - 210°C)
  • Colour treated, chemically processed or highlighted hair: 410°F (210°C)
  • Virgin, coarse or resistant hair: 420°F (215°C)

Do not wash hair for 3 days (72 hours) after the Keratin treatment. Avoid getting the hair damp during this time. If the hair gets wet, blow dry immediately and go over lightly with a flat iron on low heat setting. Wear hair down and do not push behind ears. Do not use pins, clips, ponytails or sunglasses.

Care & Warnings


Gently wash hair using StraightOut Keratin Shampoo (we do not recommend washing more than 2-3 times per week). After shampooing, rinse thoroughly and condition with StraightOut Keratin conditioner. Rinse well. StraightOut Keratin Shampoo and Conditioner should be used exclusively to maintain the Keratin Treatment.


Wash hair and condition only with Post-Keratin shampoo and conditioner.


Colours, highlights, chemical services will break down the bond of the keratin treatment from the hair and should be done 24 to 48 hours prior to keratin treatment.

Formol Free Keratin Treatment is not suitable for light coloured hair as it may create yellow reflects.

For coarse hair, traditional strength is recommended as formol free is not as effective.

Flat Irons are extremely hot and can cause damage. We recommend using a fan and mask when applying the keratin treatment and using the flat iron.

Do not inhale or ingest the product. This product should be used in a well ventilated area, with masks.