Straighout Professional is a range of Professional Keratin Treatments/Reconstructors to Protect, Replenish, Straighten, Moisturize & Add Shine in One Application.

Application Instructions QW New Generation Keratin Treatment


Thoroughly wash hair with StraightOut Clarifying shampoo. Twice for normal or chemically treated hair and three times for virgin or grey hair. Lather and rinse thoroughly after final shampoo. Do not rub scalp.


Dry hair 100% with a blow dryer.


Use Gloves. Shake the bottle of QW StraightOut Keratin Treatment and place a sufficient amount in a non metallic bowl. Divide the hair into four sections. Start from the nape and apply the product in sections no more than 10mm thick. Apply QW StraightOut Keratin Treatment with a tint brush, ensuring you do not touch scalp or skin. Do not over saturate the hair with solution. Comb hair away from face and ensure the solution is distributed evenly. Place a processing cap on and process for 20 minutes for normal and chemically treated hair, 30 minutes for very resistant coarse hair. Do not rinse.


Remove the processing cap. Finger dry the hair in a downward motion, with the blow dryer on medium heat setting. When 50% dry, use Magic Vent Brush, working from roots to ends, to dry 100%, before flat ironing.


This is the most important phase to seal the treatment in. Start at the nape of the neck and divide the hair into four sections using non metallic sectioning clips to hold the hair in place. With the flat irons at the suggested temperature, pass over the hair, roots to ends, using 10mm sections. Pass the flat iron over each section 5-7 times. For extremely curly, coarse hair 7-10 times. If the ends of the hair are severely damaged or split, cautiously go over the ends fewer times with the flat iron to prevent further damage. For virgin, coarse or resistant hair, pass over each section up to 10 times. Use your flat iron to style hair and add volume.

Suggested temperatures:

  • Blonde Hair 266°F (130°C)
  • Normal, chemically treated or damaged hair: 400°F (200°C)
  • Coarse or resistant hair: 450°F (230°C)


Gently wash hair with StraightOut Post Keratin Shampoo and condition with StraightOut Keratin Conditioner.

Care & Warnings


Gently wash hair using StraightOut Keratin Shampoo (we do not recommend washing more than 2-3 times per week). After shampooing, rinse thoroughly and condition with StraightOut Keratin conditioner. Rinse well. StraightOut Keratin Shampoo and Conditioner should be used exclusively to maintain the Keratin Treatment.


Wash hair and condition only with Post-Keratin shampoo and conditioner.


Colours, highlights, chemical services will break down the bond of the keratin treatment from the hair and should be done 24 to 48 hours prior to keratin treatment.

QW Keratin Treatment may cause gold reflects on blonde hair. Use lower heat as recommended on suggested temperatures. If necessary shampoo hair with Invision Silver Shampoo to reduce the effect.

Flat Irons are extremely hot and can cause damage. We recommend using a fan and mask when applying the keratin treatment and using the flat iron.

Do not inhale or ingest the product. This product should be used in a well ventilated area, with masks.

Keep out of recach of children. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. In case of a reaction while applying or using treatment, rinse off immediately and discontinue use.